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Knowhow of a Successful Social Media Marketing Campaign

“Short, Sweet, Simple”, “Keep It Short and Simple” - do the taglines strike a chord? Wrote almost a century ago, but the lines seem as relevant as never before. More so in the world of social media...

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Has Your Event Marketing Passed the Cannes Test?

“In a fast-changing, fluid environment, where one week is different from the next, our biggest challenge is to remain relevant while retaining our core value of creativity.” -          Philip Thomas,...

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How to Make Simple Personalization Your Holiday Campaign USP

  Holiday campaigns are all about the personal feel. Businesses try to woo their clients / prospects / customers with hearty greetings and jolly wishes throughout the month of December. Some campaigns...

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